The Taiwan-based consumer electronics and multinational Asus Laptops hardware corporation, Asus, was established in 1989 and has, since then, grown exponentially, steadily conquering the hearts of consumers worldwide. Excitement still clouds the air in North America when its citizens discuss Asus, and how it dived headfirst into the consumer market with its Eee PC™.
This PC is known to have revolutionized the North American technology landscape with its incorporation of several high-end features, aided by an affordable price tag. In 2016, Fortune magazine recognized their significant contribution to consumer households and workplaces, labeling the brand as one of the ‘World’s Most Admired Companies. Driven by unreachable quality thresholds, the brand reported US$13.3 billion in revenue in 2016 and has further diversified into making human-friendly robots named Zenbo to keep an individual company during their forlorn times. Below, we state the reason behind the brand’s vogue.
Why Asus Laptops are so Popular Among Consumers
- Lockdown Growth
Amidst the Coronavirus pandemic and unleashed uncertainty that took over the Indian consumer market, Asus India still managed to garner a 15% market share with its latest Notebook segment in 2020. While the overall consumer laptop market witnessed a decline in sales by about 26.5% due to the lockdown and the restricted laptop sales due to the inability of consumers to physically enter laptop stores, Asus viewed the lockdown as an opportunity to grow. By understanding what consumers in the market required, they realized that their thin and light laptop segment earned the most profit, and started investing more in this range. Soon, they claimed a 40% growth rate despite the dwindling laptop sales in India.
- Corporate Social Responsibility (CSR)
Making an economical dent on our vast endless planet, Asus pledged to donate 500 of its Windows-based Eee PCs™ to the Microsoft Unlimited Potential (UP) Program for women in Taiwan. More than 50,000 Taiwanese women benefited from this program, and additionally even educated themselves properly on how to make full use of a laptop and become tech-savvy. This initiative led to Asus investing more in their CSR schemes and led to them dispensing quality education worldwide by sponsoring Eee PCs™ in schools located in Netherlands, Germany, Russia, and the Czech Republic. Students were able to tap into the vast ocean of knowledge available on the internet, with the latest technologies like Web 2.0 on the Asus laptops, thereby reducing the digital divide children and women encounter Why Asus Laptops are so Popular Among Consumers.
- Internal Audit
Staying true to itself, Asus is subject to several audits annually and even welcomes it to prove to their customers that they have nothing to hide. The internal audit office assists the Board of Directors and top management at Asus to objectively assess their validity and authenticity. Their audits also include special project audits, subsidiary audits, and annual self-assessments of their internal control systems Why Asus Laptops are so Popular Among Consumers.
- Innovation Breakthrough
Asus has made several breakthroughs in history, with its innovative success. Their motherboards, in specific, have amassed them with attention during the past decade. Their modern, and adapting-to-different-kind-of-consumers motherboards have led to them gaining a 40% market share in the motherboard business, and today, one in every three computers includes an Asus motherboard. Its Energy Processing Unit (EPU) ensures efficient power management, and a 16 + 2 Phase Power feature that ensures the laptop operates optimally at lower temperatures, augmenting the durability of laptops, and reducing the money spent on every laptop in the long-term. It has also led to them winning the ‘Best Motherboard Brand’ for six consecutive years Why Asus Laptops are so Popular Among Consumers.
- Asus Vivobook 15
Finally, their Asus Vivobook 15 model stabilized their success, despite the immeasurable competition enveloping them with its frameless four-sided NanoEdge display, and an amazing 88% screen-to-body ratio. Its immersive visuals, paired with its dual storage and NVIDIA® graphics, guarantee that consumers can get a lot of their work done without any effort and waiting time. It has also been marked in consumer reviews as being one of the best laptops under 50000 INR.
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