It’s not easy learning HTML or any programming language for that matter. However, a basic understanding of HTML will stand you in good stead in WORDPRESS WEBSITE development. HTML is the very foundation of the internet and is synonymous with website creation. It’s also the primary building block with which WordPress is tied. For professionals engaged in HTML to WordPress service, knowledge of HTML is a must.

The primary attribute of WordPress is its ease of use. It has been designed to address the needs of both, beginners and seasoned developers. HTML and CSS too were designed with the same intent, and they form the basis on which WordPress is developed. So, let’s understand how HTML basics could help you create and customize your WordPress website.



By adding CSS and PHP codes at various locations, you can effortlessly customize or modify your WordPress website.

Child Theme

It is recommended that all modifications be made through child themes. Besides being easier, it also lets you update your theme anytime in the future, without worrying about losing the custom code. The present child theme of the default WordPress theme should be used for the CSS code.

Adding Codes through a Plugin

You can also use a CSS plugin in place of a child theme. It allows you to swiftly add a custom CSS code to your theme through the customizer or a standard options page. It is far less formidable than adding a code via a child theme.

Apply Custom Code via Text Widgets

You can add any number of HTML codes to the widget areas within the WordPress theme via the default widgets. Though widget area is usually referred to as side bar, it’s not necessary that it would be located on the side, but could be anywhere within the theme. It gives a WordPress theme developer enough flexibility to add whatever it wants to add at different locations.


A link on a website, also known as hyperlink, is crucial to the internet, and without hyperlinks the internet would not have been the same. Use the default Text Widget within your theme to add <a href=”URL”>link</a>. This is the simplest form of hyperlink which has been created using href followed by the URL of the site where the link would lead to.

Open Link in a New Window

As you would know, clicking on a link takes you to another website closing your own website at the same time, which is not desirable. You can avoid this situation by forcing the hyperlink to open in a new window by making a minor change in the code. Add “target=”_blank” to the above code. That is, the code should be <a href=”URL/” target=”_blank”>link</a>. 

Display Image within Text Widget

For this, you need to add a new code to another text widget and position it below the widget already in use. You can replace the URL with any image URL to display that particular image.

For HTML to WordPress service, a good understanding of HTML basics is crucial.


When you add a custom CSS class to an image, it allows you to manoeuvre how the images are displayed.

  • The basic CSS and the custom CSS created above can be used to style the image and its width can be controlled by inputting a desired width value.
  • You can provide a background colour and do some spacing surrounding the image to make it look even better. This is called padding and can be done by wrapping the image in a container that already has a CSS class allotted to it.
  • Use CSS to add colours to the background and texts. The best way to use colours in CSS is to use the colour-6 HEX code. Hyperlink colour can be changed by targeting it directly by adding it to your CSS.


Codesallotted by a video hosting service can be used to implant responsive videos. If you have videos saved in different formats, such as MP4, OGG or WEBM, you can embed any video with the help of the Text Widget. This makes it compatible with multiple browsers and devices. You must always define the proportions of the video so that it is correctly displayed on all browsers and devices. Use 16:9 calculatorto get the aspect ratio right.

Normally, the dimensions of a video remain fixed across all devices at values that we set. To make it responsive, we need to wrap it in a container, just as we did with hyperlinks and images. Add my-video class to it and use CSS to give some style, and make the video adjust its height and width according to the size of the container.

To conclude, an understanding of HTML basics is of great help in WordPress website customization. For HTML to WordPress service providers, it’s important to have extensive knowledge of HTML.


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